AARP Campaign for Grandparents Day of NextDayBetter

National Grandparents Day is just around the corner – September 10th, 2017 to be exact!

Are you a parent to an AAPI child?

Would you be interested in participating in a video montage and story, celebrating the sacrifice and accomplishments of Asian American Pacific Islander (AAPI) grandparents?

We just need cute video footage of your child interacting with their API grandma and grandpa and more.

In partnership with AARP, we are creating a video entitled “Dear Grandparents” – a storytelling project focused on celebrating the immigrant stories of AAPI Grandparents. For this video, we are crowdsourcing cute footage moments of grandchildren, parent, and grandparent interacting with one another. Simply put, “Dear Grandparents” is a message of love and gratitude for our Asian Immigrant parent/grandparents.

What do we need?

  • Footage when your child first meets their grandparents.
  • Food! Teaching kids to use chopsticks or how to dip lumpia, slurping noodles, etc.
  • Grandparents with your child! Playing, hugging, holding, etc.
  • Families together – selfies/mirror shots of you and your children are welcome.
  • Kids walking, running, eating – just being kids.
  • Solo footage of kids smiling, crying, making funny faces.

How can you participate?

  • Send an email to [email protected] to express your interest in participating. We will follow up with instructions on how to participate.
  • Due Date: All footage is due on August 2nd.

About our Social Impact Company: NextDayBetter is a storytelling media platform for diaspora communities. Through our global event series and original digital storytelling, we celebrate the stories of multicultural immigrants across the globe and call them to action. Through storytelling, we build empowered communities that solve today’s greatest challenges. Some of our storytelling partners include MailChimp, Doctors Without Borders and AARP.
Impact Case Study: Our campaign with Doctors Without Borders inspired the Filipino diaspora to ask pharma to reduce the price of pneumonia vaccination, resulting in over 400,000 petitions signed, 110 Filipino organizations participating, and a verbal commitment by Pfizer and GSK to drop the price of pneumonia vaccination in humanitarian settings. Watch our video here.