Three AABANY committees, Solo and Small Firm Practice, Immigration and Nationality Law and Real Estate, co-sponsored by Wells Fargo, launched Part I of their marketing series, “Market and Sustain Your Practice in 2012” on May 23rd specifically on nurturing referral sources, enhancing presence through seminars, and branding the attorney’s name. With a planned budget in mind, simple techniques by use of business cards, newsletters, and email marketing were discussed and cross referenced with the ethical rules in proper advertising. It was a successful event and the committees look forward to the next session, Part II “5 Ways to Use Search Engines for Marketing,” taking place on June 6. Members can attend for free by registering here:

(Photo above: L. to R., Jimmy Chae, Wells Fargo; Vikram Rajan, Founder, Practice Marketing, Inc.; Tsui Yee, Co-Chair, Immigration and Nationality Law Committee; Pauline Yeung-Ha and Wendy Yu, Co-Chairs, Solo and Small Firm Committee; Margaret Ling, Chair, Real Estate Committee.)